All New Canon EOS 400D Digital SLR Camera

Last week Canon announced the latest affordable EOS 400D digital SLR. This model replaces New Zealand’s best-selling D-SLR, the Canon EOS 350D, which was introduced in January 2005.

The new EOS 400D uses a 10.1 megapixel CMOS censor and the DiG!C II processor. It’s capable of capturing three frames per second for a burst of 27 consecutive frames. It also has a Self Cleansing Sensor Unit and a 2.5” LCD screen. It is also compatible with the full range Canon EF lenses - from ultra wide-angle to Super Telephoto and everything in between, including Fisheye and Macro lenses.

The Canon EOS 400D will be available in both black and silver in various kit configurations from 10 September 2006 with a RRP NZD$1,799. The available kits will be:

• Canon EOS 400D Kit with 18-55mm lens
• Canon EOS 400D Enthusiast Kit with 17-85mm lens
• Canon EOS 400D Twin Lens Kit with 18-55mm and 75-300mm lenses

Canon has also introduced two new lenses. The EF 50mm f/1.2L USM and the EF 70-200mm f/4L IS USM, which will be available late September and late November respectively.

If you don’t know too much about Canon, here are some quick stats:

• Canon is the only D-SLR brand to own and manufacture the sensor, processor and lenses in-house.
  
• Canon’s EF lens range is the world’s largest with over 50 lenses.
• Canon had global revenues of around US$33.3 billion (NZ$52.2 billion) in 2004.

Click the following links for more information and the latest pricing:

• Canon EOS 400D w/18-55 II Kit - Silver Body
• Canon EOS 400D w/18-55 II Kit - Black Body