Hearst-Argyle Television and YouTube have announced a joint effort to add news, weather and entertainment videos and original Hearst television programming in five local markets to YouTube.
Beginning Monday this week, Hearst TV stations in Boston, Sacramento, Pittsburgh, Baltimore and Manchester, N.H., will begin posting local video to dedicated YouTube channels.
The deal marks the first distribution agreement between Google subsidiary YouTube and an independent television broadcaster, according to YouTube and Hearst. YouTube last week announced a deal with EMI Group to begin showing music videos and performances on the site.
For Hearst's part, the deal fits within its overall strategy to distribute its content on TV, the internet and mobile phones, says executive vice president Terry Mackin.
As part of the deal, Hearst will also use YouTube as part of its new digital video project and will broadcast high school football and basketball and local amateur entertainment on YouTube.
Websites operated by Hearst television stations nationwide generate 1 billion page views each year and provide Wireless Application Protocol content, podcasts, web-based newscasts, web videos and blogs in various markets.
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